Why do you need Online Presence?

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Having an online presence can make or break a business, especially for small or medium business owners. This is because people will be able to easily find your products and/or services online. Therefore, your products and/or services will be seen by a wider range of audience. Having an Online Presence isn't only beneficial for you. It is also one of the best things you can do for your customers.

The time you spent on building your Online Presence for your business is time well spent. The more information about your products and/or services you have on your website, the more information your customers and your future customers can get.

Your competition is building their Online Presence! Customers search products and/or services online. If your business is nowhere to be found, then customers have no way to find out about you. Worse, they will likely come across your competition and take a look at them online instead of seeking you out offline.

Having an Online Presence increases accessibility for your customers and your future customers. It is an effortless way for them to browse products/services and prices and compare all these factors with your competition with a simple click. Your website can contain answers for any questions from your customers or your website can this display contact information and/or contact form for your customers to reach/use if they have any questions about your products/services.

Expand your reach! An Online Presence allows customers around the world to see your products/services. You will be able to reach a wider audience, such as people who are unable to make it to your physical store for whatever reason, be it disabilities, lack of transportation, or even because they're in another country. Also, even when you are closed, customers can purchase your products/services online. Basically, your website is doing your work for you, even when you are not working.

Enabling your business to reach the widest audience possible by creating your Online Presence is beneficial to your business. Also, when customers like what they see, they will be sharing your products/services to their social media accounts allowing secondary customers to see products/services as well.

Hear your customers out! The beauty of having an Online Presence is that they enable reviews and comments about your products/services. You will also be able to answer any questions or queries online. Any testimonial about your products/services published publicly will build your Online Presence and even show your customers that you are a reputable business.

Even if there are negative reviews or comments, you can reach out to these unhappy customers and resolve the issue so that these unhappy customers become satisfied customers. It is better to know about an unhappy customer rather than not so you can correct the mistakes and carry your good name moving forward. Being able to correct the mistakes only helps to build customer loyalty. If the customer remains unhappy, at least your other customers can see that you tried and that you are willing to do everything in your power to keep customers happy. 

Promote your products/services! Selling your products/services becomes an effortless process thanks to your Online Presence. Consumers will be able to browse your products/services online and will be able to make their own choice. As long as you have Online Presence, you have unlimited marketing of your products/services. It is like advertising your products/services for "almost" free for unlimited time.

An Online Presence allows you to see the effects of all your efforts. It is easy to track the metrics of your site and social media accounts. You will be able to see numerical proof of what works and what doesn't. If you share a new post and see a huge spike in visits, then you will know that your audience likes the contents. Being able to see the results of your efforts will allow you to make improvements in every aspect of your business.